Two families have shaped the company for more than 100 years: the Miele and Zinkann families.

In 1899, with 11 employees, four lathes and one drilling machine, the engineer Carl Miele and the businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock. Their guiding principle becomes the business philosophy: Immer besser.

There are many good reasons for choosing Miele.
You can read about six of them here.

Since being founded in 1899 Miele has followed its ‘Forever Better’ brand promise. This means: we will do all that we can to be “forever better” than our competitors and “forever better” than we already are. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.

Miele quality

For more than 100 years: it has been a proven adage that you can trust Miele and rely on our appliances. We are the only manufacturer in our branch of industry to test products such as our washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years of use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to quality and durability!

Miele technology

Miele stands for excellent results combined with the lowest possible energy consumption. This goes for the hygienic and gentle care of your laundry, your flooring and your crockery as well as when conjuring up exquisite culinary delights. The key to this is a wealth of innovative features available only from Miele. This is borne out by numerous first places in leading product tests conducted around the world.

Miele convenience

Whether equipped with the classic rotary control, the discreet sensor or high-resolution touch display like your smart phone: operating a Miele is both easy and fun. Add to this a multitude of convenient and reliable automatic programmes and a great love of detail – success is guaranteed – on board both laundry and kitchen appliances. Make life easier for yourself with Miele…

Miele design

Miele believes in clean lines and timeless elegance. Nowhere else will you find such a comparable range of built-in kitchen appliances, with consistency in design lines and colour options, to suit the most diverse of interior designs and kitchen furniture fronts. Great care is taken to coordinate appliance design across the range. Whatever the style of your kitchen: Miele is always a perfect match.

Miele Service

Miele customers enjoy preferential treatment: Thanks to our fast and efficient after-sales service operation which has been voted best in its branch of industry many times over. Even if you need personalised instructions on appliance use or professional cleaning of your appliances, Miele will gladly make a home visit. We will always be there for you. That’s a promise!

The Miele brand

In many countries Miele is the most aspirational brand in its field. In its German home market, Miele was even voted “best brand ever” in 2013 across all product branches. And the ownership of products from such a brand reveals much about its users: Miele customers have high expectations for the performance, convenience, design and environmental friendliness of their domestic appliances. People who buy Miele are quality conscious and have style!


See how design and function come together seamlessly for the best in built-in cooking and counter depth refrigeration.

From refrigerators, ranges, ovens, and dishwashers, to washers, dryers, and vacuums to air conditioners and dehumidifiers, LG appliances offer resource-saving solutions designed to help you spend more time doing the things you love.

Because life’s better when you’re prepared, take the time to discover well-engineered and fashionable LG appliances that can help you make the most of it.

Kitchen: Discover a host of styles to decorate the heart of your home. Choose from a wide range of full kitchen suites comprised of major appliances designed to fit your style. From clean, clutter-free appliances ideal for a minimalist’s home to products so beautiful they’re like pieces of art; LG offers an array of appliances designed to fit your lifestyle.

Laundry: No matter your space limitations, LG designs appliances for all types of spaces. From full-size side-by-side washers and dryers with a host of accessories perfect for larger spaces, to stackable and combination appliances ideal for apartment living, we have a washer and dryer that’s right for you.

Cleaning: Explore innovative LG appliances dedicated to helping you clean your home quickly and easily. Designed to fit the spaces you clean, from ledges and stairs to open floors, our vacuums are easy and comfortable to use. Depend on the unrivalled power of LG appliances to make cleaning up simpler than ever.

Climate-control: Whether it’s just the two of you, or a house full of guests, discover climate-control appliances that let you create the ideal environment at a moment’s notice.

Make the most out of life. Whether replacing a kitchen appliance, adding a laundry room or furnishing your whole house, look to LG for stylish and innovative appliances that fit your lifestyle and match your home décor.



View one of the largest and most innovative selections of refrigerators from LG.

Ranges & Ovens
Explore LG ranges and ovens  designed to make cooking easy and enjoyable,

Wall Ovens

Check out premium wall ovens that offer the perfect harmony between style and performance.


Browse elegant and high-performing LG cooktops, with features including stainless steel trim, SmoothTouch™ controls, induction bridge elements and premium-grade griddles.

Microwave Ovens

Explore versatile and stylish LG microwave ovens with innovative features such as Sensor Cook technology.


Browse LG dishwashers with intuitive controls that let you enter your desired settings with the touch of a finger.

Washers & Dryers


View our award winning Front Load washers high efficiency Top Load washers in a convenient traditional design.


Explore LG dryers with advanced features offering high performance and even higher energy-efficiency.

Washer/Dryer Combos

See LG washer/dryer combos that offer twice the performance in half the space, and don’t require an external venting source.

For Your Home


Explore the innovative design of LG Vacuums, and find the one that’s right for your home.

Air Conditioners

View a wide range of cooling options from LG, including casement, low profile, portable, thru-the-wall, and window air conditioners.


See LG dehumidifiers that make air easier to breathe, help prevent the growth of mold, and prevent excess moisture from damaging the materials in your home.

Appliance Accessories

  • All Accessories
  • Refrigerator Filters and Accessories
  • Washer/Dryer Accessories
  • LED Lighting

All LED Bulbs

Explore easy-to-install energy-saving LED bulbs from LG that bring healthier lighting and improved efficiency to your home.

Samsung Appliances


Reinvent the Home

Samsung home appliances seamlessly blend superior innovation with beautiful design.

Kitchen Suite Chef Collection Cleaning Shop  

Discover the Samsung Chef Collection

The Samsung Chef Collection suite of premium culinary appliances was inspired by world-renowned chefs and designed to revolutionize how food is stored, prepared and presented.

Food Showcase Refrigerator
Innovative Design. Easy Access.

Introducing a whole new way to store food. Samsung Food ShowCase Refrigerators feature an innovative Dual-Door design that gives you easy access to the items you use most.

Gas Range
Form Meets Function

Our innovative gas range features a slide-in design that blends with your current cabinetry and offers a sleek, customized look for your kitchen. And as the largest-capacity slide-in range in the industry,* cooking for big parties is a piece of cake.

WaterWall™ Dishwasher
All Wash. No Worry.

The WaterWall™ Dishwasher is a radical breakthrough in dishwashing technology. Unlike conventional circular jets, the first-of-its-kind Spray Bar delivers a sweeping wall of water for maximum water pressure. Now you can clean even the dirtiest pots and pans with ease.

Over-the-Range Microwave
Ultimate Convenience. Premium Look.

Featuring glass touch controls the Samsung Over-the-Range Microwave provides a seamless, integrated design. Its ceramic enamel interior makes it easy to clean while its 2.1 cu. ft. capacity accommodates large dishes.

J.D. Power Customer Satisfaction Award

Ranked “Highest in Customer Satisfaction with Over The Range Microwaves.”* – J.D. Power

*Samsung received the highest numerical score for over the range microwaves in the proprietary J.D. Power 2014 Kitchen Appliance Study℠. Study based on 15,380 total responses measuring 10 French door refrigerators brands and measures opinions of consumers about their new appliance purchased in the past 24 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in January-March 2014. Your experiences may vary. Visit jdpower.com.Kitchen

  • Refrigerator
  • Dishwasher
  • Microwave


For decades, the Kelvinator® brand has been synonymous with quality and performance. With the introduction of the latest Kelvinator® Commercial line of food service refrigerators and freezers, Kelvinator® has delivered to the marketplace a line of products for professionals, designed to provide years of trouble-free service in demanding commercial applications. Kelvinator® backs these products with a three year parts and labor, 5 year compressor* that is supported by a coast to coast network of authorized service technicians. All Kelvinator® Commercial refrigerators and freezers meet NSF / ANSI 7 standards for food service application.

The Kelvinator® Commercial refrigeration line includes stainless steel door refrigerators and upright freezers, high performance chest freezers, and glass top ice cream display freezers. These units are designed and built to meet NSF / ANSI 7 standards for food service applications.




Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy and Ocean brand names.

Defy’s history can be traced back for almost 100 years. The name Defy came into being during the 1920’s, and in 1932 the company manufactured the first electric stoves in South Africa.

During the past 80 years Defy has taken a leading role in appliance manufacturing, pioneering amongst others the manufacturing of gas stoves, washing machines, tumble dryers, continuous clean ovens and convection ovens in South Africa.

Defy offers the consumer a full range of kitchen and laundry appliances, and also participates in the room air conditioner market. The company’s head office is in Jacobs, Durban. It operates three factories at the following locations:

  • Jacobs – manufactures free-standing stoves, built-in ovens and hobs, tumble dryers and console air conditioners.
  • Ezakheni (Ladysmith) – manufactures electric chest freezers and electric refrigerators.
  • East London – manufactures electric refrigerators.

All factories have been accredited in terms of ISO 9001-2009.

Defy also markets cookerhoods, dishwashers, washing machines, microwave ovens and gas stoves.

Defy has the strongest appliance brand positioning in Southern Africa, with the slogan ‘You can rely on Defy’ associated very strongly with consistent product quality and meaningful product innovation.

The company supports its brand position further through its own sales, warehousing, distribution and after sales service functions.

Defy has an annual turnover (2012) in excess of R3,5 billion, and holds the leading position in the South African Major Appliance market. The company also exports to a variety of markets, including Africa and the Indian Ocean Islands.

Defy, with over 2700 employees, is a new member of the Arcelik Group which has approximately 21500 employees worldwide. This includes 14 production facilities throughout the world, situated in Turkey, Romania, Russia, China and South Africa. The Group provides products and services in over 100 countries, with sales and marketing offices in 20 countries. Arcelik products are marketed under 10 different brands internationally.


Head Office
Phone: +27 31 460-9711
Fax: +27 31 460-9800
Address: 135 Teakwood Road, Jacobs, 4052, Durban, South Africa
Click here Google map directions

Purchasing Division
Phone: +27 31 460-9738
Fax: +27 31 460-9999

Phone: +27 31 460-9844
Fax: +27 31 460-9803
e-mail: richard.bunting@defy.co.za


It may be possible that the freight and import taxes far exceed the economic viability of importing parts. Therefore we suggest that you contact your local repair and spare specialist and try to obtain compatible parts, e.g., where this may be possible:

  • Compressors and thermostats for refrigerators.
  • Spiral and solid plates, switches for these plates.
  • Thermostats, elements for stoves, ovens and hobs.

In case of front load autowashers, the original design was a European origin and items such as motors, fan belts, thermostats and timers may have compatibility with other products in your country.

However, should all else fail the parts can be supplied ex South Africa by sending an email to shannon.nortje@defy.co.za.

The following information is required:

  • Model number
  • Serial number
  • Description of item
  • Function of item

– See more at: http://www.defy.co.za/page/company-profile#sthash.AdWurnT3.dpuf

Appliance Shop

Buy appliances online at applianceshop

  • Fridges
  • Stoves
  • Ovens
  • Microwave ovens


Company Brands Primary Products
Appliance365 Ltd cuisina built-in ovens
eurolec hobs
homark refrigerators
Acme Kitchenettes Corp Acme cooktops
King mini-kitchens
AGA Aga cookers
Heartland ranges
La Cornue
American Range Corporation American Range ranges
Amica Amica cookers
Gram dishwashers
built-in ovens
Arçelik Altus
Defy Appliances
Avanti Products Avanti ranges
water dispensers
wine and beer coolers
laundry machines
Bertazzoni-Italia Bertazzoni cookers
Big Chill Big Chill ranges
Bosch Bosch
Brown Stove Works Brown ranges
Five Star
Candy Group Baumatic cookers
Candy dishwasher
Hoover dryers
Jinling freezers
wall ovens
Capitol Capitol
Crosslee plc White Knight dryers
Crown Domestic Appliances Ltd cookers
Dacor Dacor cooktops
wall ovens
Danby Products Danby compact refrigerators
wine coolers
Duro Corporation NXR stoves
De Dietrich Kitchen Appliances Ltd(→Fagor) De Dietrich dishwashers
Electrolux AEG
ELCO Vagionis Elco built-in ovens
Elmira Stove Works Antique stoves
Fireview refrigerators
Fagor Fagor
Fisher & Paykel(→Haier) DCS
Fisher & Paykel
Fulgor-Milano Fulgor
GE Appliances(→Electrolux) GE
Glen Dimplex Belling built-in ovens
Britannia cookers
LEC dishwashers
New World hobs
Richmond refrigerators
Glem Gas Glem cookers
Gorenje ASKO
Haier Haier
Hoshizaki Electric Hoshizaki kitchen instruments
Gram ice makers
Lancel fridge-freezers
Macom cleaning machines
ILVE appliances ILVE
Independent Service Engineering LTD ISE
Indesit Company(→Whirlpool) Ariston
Lacanche Lacanche ranges
LEC Refrigeration[→Glen Dimplex] LEC freezers
LG Corp LG dishwashers
Liebherr Group Liebherr
Mabe Mabe Side by Side
GE(alliance) cookers
Profile hobs
Monogram laundry
Whitehouse ovens
Atlas refrigerators
Easy warming Drawers
Maurice Lay Distributors Ltd Caple cookers
steam Ovens
warming Drawers
Mayerbach Mayerbach
Miele Miele
Midea Group Midea
Northland Northland refrigerators
Peerless-Premier Appliance Company Premier ranges
Perlick Corporation Perlick mini-refrigerator
wine coolers
Prizer-Painter Stove Works BlueStar ranges
Rorgue Rorgue cookers
Samsung Electronics Samsung
Smeg Appliances Smeg cookers
Staber Industries Staber dryers
Sub-Zero Sub-Zero ranges
Wolf refrigerators
of Felix Storch, Inc Summit dryers
Teka Group Teka
U-Line U-Line ice makers
Verona Verona ranges
Vestel Vestel cookers
Servis dishwashers
Viking Range Corporation Viking ranges
Whirlpool Whirlpool
Zanussi(→Electrolux) Zanussi cookers
wall ovens

Appliances for sale in South Africa