Category Archives: Electrical Appliances

Sales of electrical appliance in South Africa

Defy

Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy and Ocean brand names.

Defy’s history can be traced back for almost 100 years. The name Defy came into being during the 1920’s, and in 1932 the company manufactured the first electric stoves in South Africa.

During the past 80 years Defy has taken a leading role in appliance manufacturing, pioneering amongst others the manufacturing of gas stoves, washing machines, tumble dryers, continuous clean ovens and convection ovens in South Africa.

Defy offers the consumer a full range of kitchen and laundry appliances, and also participates in the room air conditioner market. The company’s head office is in Jacobs, Durban. It operates three factories at the following locations:

  • Jacobs – manufactures free-standing stoves, built-in ovens and hobs, tumble dryers and console air conditioners.
  • Ezakheni (Ladysmith) – manufactures electric chest freezers and electric refrigerators.
  • East London – manufactures electric refrigerators.

All factories have been accredited in terms of ISO 9001-2009.

Defy also markets cookerhoods, dishwashers, washing machines, microwave ovens and gas stoves.

Defy has the strongest appliance brand positioning in Southern Africa, with the slogan ‘You can rely on Defy’ associated very strongly with consistent product quality and meaningful product innovation.

The company supports its brand position further through its own sales, warehousing, distribution and after sales service functions.

Defy has an annual turnover (2012) in excess of R3,5 billion, and holds the leading position in the South African Major Appliance market. The company also exports to a variety of markets, including Africa and the Indian Ocean Islands.

Defy, with over 2700 employees, is a new member of the Arcelik Group which has approximately 21500 employees worldwide. This includes 14 production facilities throughout the world, situated in Turkey, Romania, Russia, China and South Africa. The Group provides products and services in over 100 countries, with sales and marketing offices in 20 countries. Arcelik products are marketed under 10 different brands internationally.

BUSINESS ENQUIRIES

Head Office
Phone: +27 31 460-9711
Fax: +27 31 460-9800
Address: 135 Teakwood Road, Jacobs, 4052, Durban, South Africa
Click here Google map directions

Purchasing Division
Phone: +27 31 460-9738
Fax: +27 31 460-9999

Exports
Phone: +27 31 460-9844
Fax: +27 31 460-9803
e-mail: richard.bunting@defy.co.za

DEFY OWNERS OUTSIDE SOUTH AFRICA

It may be possible that the freight and import taxes far exceed the economic viability of importing parts. Therefore we suggest that you contact your local repair and spare specialist and try to obtain compatible parts, e.g., where this may be possible:

  • Compressors and thermostats for refrigerators.
  • Spiral and solid plates, switches for these plates.
  • Thermostats, elements for stoves, ovens and hobs.

In case of front load autowashers, the original design was a European origin and items such as motors, fan belts, thermostats and timers may have compatibility with other products in your country.

However, should all else fail the parts can be supplied ex South Africa by sending an email to shannon.nortje@defy.co.za.

The following information is required:

  • Model number
  • Serial number
  • Description of item
  • Function of item

– See more at: http://www.defy.co.za/page/company-profile#sthash.AdWurnT3.dpuf

Appliance Shop

Buy appliances online at applianceshop

  • Fridges
  • Stoves
  • Ovens
  • Microwave ovens

 

Company Brands Primary Products
Appliance365 Ltd cuisina built-in ovens
eurolec hobs
homark refrigerators
qudos
Acme Kitchenettes Corp Acme cooktops
King mini-kitchens
ovens
AGA Aga cookers
Heartland ranges
La Cornue
Marvel
Northland
American Range Corporation American Range ranges
Amica Amica cookers
Gram dishwashers
refrigerators
built-in ovens
Arçelik Altus
Beko
Blomberg
Defy Appliances
Flavel
Grundig
Leisure
Avanti Products Avanti ranges
water dispensers
refrigerators
wine and beer coolers
laundry machines
Bertazzoni-Italia Bertazzoni cookers
Big Chill Big Chill ranges
refrigerators
Bosch Bosch
Gaggenau
Neff
Constructa
Siemens
Thermador
Brown Stove Works Brown ranges
Five Star
Candy Group Baumatic cookers
Candy dishwasher
Hoover dryers
Jinling freezers
refrigerators
wall ovens
washers
Capitol Capitol
Crosslee plc White Knight dryers
Crown Domestic Appliances Ltd cookers
hobs
dryers
washers
Dacor Dacor cooktops
ranges
wall ovens
Danby Products Danby compact refrigerators
wine coolers
Duro Corporation NXR stoves
De Dietrich Kitchen Appliances Ltd(→Fagor) De Dietrich dishwashers
hobs
ovens
washers
dryers
Electrolux AEG
Frigidaire
Kelvinator
Molteni
Tappan
ELCO Vagionis Elco built-in ovens
cookers
freezers
hobs
refrigerators
Elmira Stove Works Antique stoves
Fireview refrigerators
Northstar
Fagor Fagor
Fisher & Paykel(→Haier) DCS
Fisher & Paykel
Fulgor-Milano Fulgor
GE Appliances(→Electrolux) GE
Artistry
Café
Hotpoint(USA)
Monogram
Profile
Glen Dimplex Belling built-in ovens
Britannia cookers
LEC dishwashers
New World hobs
Richmond refrigerators
Sterling
Stoves
Glem Gas Glem cookers
Gorenje ASKO
Gorenje
Haier Haier
Hoshizaki Electric Hoshizaki kitchen instruments
Gram ice makers
Lancel fridge-freezers
Macom cleaning machines
ILVE appliances ILVE
Independent Service Engineering LTD ISE
Indesit Company(→Whirlpool) Ariston
Hotpoint
Scholtès
Lacanche Lacanche ranges
LEC Refrigeration[→Glen Dimplex] LEC freezers
refrigerators
LG Corp LG dishwashers
dryers
refrigerators
washers
Liebherr Group Liebherr
Mabe Mabe Side by Side
GE(alliance) cookers
Profile hobs
Monogram laundry
Whitehouse ovens
Atlas refrigerators
Easy warming Drawers
moffat
Maurice Lay Distributors Ltd Caple cookers
dishwashers
hobs
laundry
ovens
refrigerators
steam Ovens
warming Drawers
Mayerbach Mayerbach
Miele Miele
Midea Group Midea
Northland Northland refrigerators
Peerless-Premier Appliance Company Premier ranges
Perlick Corporation Perlick mini-refrigerator
wine coolers
Prizer-Painter Stove Works BlueStar ranges
Rorgue Rorgue cookers
Samsung Electronics Samsung
Smeg Appliances Smeg cookers
dryers
ovens
refrigerators
washers
Staber Industries Staber dryers
washers
Sub-Zero Sub-Zero ranges
Wolf refrigerators
of Felix Storch, Inc Summit dryers
refrigerators
stoves
washers
Teka Group Teka
U-Line U-Line ice makers
refrigerators
Verona Verona ranges
Vestel Vestel cookers
Servis dishwashers
refrigerators
washer-dryers
Viking Range Corporation Viking ranges
Whirlpool Whirlpool
Bauknecht
Amana
Cannon
Hotpoint
Ignis
Indesit
Inglis
Jenn-Air
KitchenAid
Maytag
Roper
Zanussi(→Electrolux) Zanussi cookers
wall ovens
hobs